The most fundamental practice of credit card fraudsters is to test a "fresh" card at the gas pump or any other anonymous vending site. Once successful these morally challenged perps go to town with a full gas tank, a carton of smokes and a handful of Slim Jims. However, it turns out some aren't so bright and get caught for stupid criminal tricks like using their real drivers license when carded or signing up for loyalty programs using their own name (really).
How much leverage could you build if you could prove a lower than average card fraud rate at your retail store - across all locations? Smart retailers install ACI Proactive Risk Management suite (PRM) to pick off suspect transactions using "neural network" (fast learning) systems. A variety of instant follow-up actions can positively ID card holders at POS or terminate fraud - instantly. Risky customer service implications? I actually thank store clerks for asking to see ID for use of my credit card. Research proves the majority of your customers will appreciate the extra care you take in protecting their financial health.
For more information about ACI Proactive Risk Management for Retailers go to:
http://www.aciworldwide.com/igsbase/igstemplate.cfm/SRC=DB/SRCN=/GnavID=15/SnavID=126
Or contact me directly at 908-496-4189.
P.S. Check out this Risk Management calculator:
http://www.aciworldwide.com/igsbase/igstemplate.cfm/SRC=SP/SRCN=PRMcalculator/GnavID=15/SnavID=133
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